Business creation courses: Design your business model through Lean startup

training ladder


How to design and/or evolve a business model from the initial idea to its consolidation in the market.


From the beginning of the course, the participants will carry out a business development model following the Lean methodology.



  • 1: How to start a business:

The importance of new trends in entrepreneurship (agile methodologies and paradigm shift in the needs identification approach).

The new profile of the entrepreneur: the focus is reversed, moving from the commercial to the technical.

Principles of the lean method: hypothesis, experimental design, valid experiments, validated knowledge, minimum viable product, definition of key metrics, iteration and pivot.


  • 2: Design of the business model with Canvas:

Definition of the business opportunity.

Definition of the sections of the business model: customer segments, value proposition, sources of income, customer relations, sales channels, activities, key resources and alliances, cost structure.

The market, competition and competitive advantages.

The four pillars of a business: product development, customer development, operations and administration.

Start-up and development strategy.


  • 3: Customer discovery.

The customer development model.

Specify the hypotheses of the business model.

Design of the experiment for the discovery and validation of the client's problem. The importance of objectivity and the customer feedback treatment methodology.


  • 4: Customer validation, Minimum Viable Product and related Metrics.

Design of the experiment to validate the solution.

Design of the Minimum Viable Product or the Minimum Viable Service.

Basic principles of a Wordpress page as a validation tool.


  • 5: Channels and communication and related metrics.

     Direct and indirect sales channels, online and offline.

      The axes of business marketing.

      Prepare to sell: tools to design the sales process.




    Duration: 20 hours + bag 45 hours of tutoring (3 hours per student).

    The tutoring hours per student are intended to serve as a complement to the theoretical-practical sessions, helping to specify, design or correct a business development model following the Lean methodology developed by each participant in the course.  

    Participants: 15 per course.