Take off program. Grow your business with online sales
Free online training sessions
Project for free online training for SMEs and freelancers in the process of digitization and online sales, developed in collaboration with the Community of Madrid and Amazon.
Many SMEs they are meeting new challenges in your business as a consequence of the change in consumer trends and after the consequences of the pandemic suffered.
The possibility of doing grow business through online commerce It is a reality, which allows complementing the already consolidated position that small businesses have in proximity sales. Aspects such as internationalization, effective customer loyalty, the development of marketing campaigns, etc… are potentialities that must be offered to businesses in the Community of Madrid.
For this reason, the Community of Madrid, from the Ministry of Economy, Finance and Employment (General Directorate of Commerce and Consumption) and Amazon Despega, along the lines already developed in other Autonomous Communities, have signed a Collaboration agreement to support small businesses in the region, to make available to SMEs and the self-employed some free training sessions, in order to train them in the process of digitization and online sales.
Webinar 1 live: First steps in online sales
Target audience:
This webinar is aimed at SMEs and freelancers who already have a product portfolio and want to acquire the basics to start selling online. Companies operating both in the sales to the final consumer (B2C) and between companies (B2B) sectors that have little or no sales experience in digital channels.
Date: November 15, 2022 Hours: 10:00 - 11:00
Registration deadline up to 24 hours before the event or until places are exhausted (500 places available, assigned in order of registration)
Introductory session to become familiar with the online sales channel and the levers to achieve an effective online presence, including the advantages that Amazon offers to accelerate business growth.
Agenda:
1. Pillars of an effective online presence
2. Business growth through online sales
3. Introduction to selling on Amazon and the various additional services specially designed to optimize operations
4. Q & A
Webinar 2 live: The importance of logistics and sustainability: national and international sales
Target audience:
This webinar is suitable for SMEs and freelancers with businesses that include any type of transport and movement of goods throughout the supply chain and who want to improve logistics decision-making or incorporate sustainability into all functional areas of the company.
Date: Nov. 17, 2022 Hours: 10:00 - 11:00
Registration deadline up to 24 hours before the event or until places are exhausted (500 places available, assigned in order of registration)
Session to understand the strategic importance of logistics, and how to incorporate a sustainable approach to logistics, aligning logistics with other related areas.
Agenda:
1. Integrated and sustainable logistics
2. Types of logistics, modes of transport and sustainability
3. The importance of exporting and the opportunity of markets
4. Requests and questions
Webinar 3: Online marketing and sales strategy
Target audience:
This intensive course is aimed at freelancers and SMEs looking to diversify their sales channels, where online sales are imposed as an imperative necessity for survival since the year 2020. Companies operating both in the sectors of sale to the final consumer (B2C) and between companies (B2B). A maximum of 2 participants per company will be accepted.
Date: January 19, 2023 Hours: 9:45 - 16:00
Registration period until January 12 or until seats are exhausted (LIMITED PLACES - We are waiting for you! Sign up now so you don't run out of yours)
This intensive course aims to deepen the subject of digital marketing and how to optimize the online presence of your business. We present you with the fundamental marketing knowledge to segment within the online sales channel and create added value through your product for your customers. The sessions will show examples from various sectors and practical content, applicable to the largest number of companies and with real success stories.
Agenda:
9.45-10.00: Opening of the intensive course (delivered by Amazon)
10.00-11.20: Omnichannel Strategy (taught by IE University)
11.30-12.50: Digital Marketing (taught by IE University)
13.00-14.00: Grants for digital and sustainable transformation projects for commerce in the European Funds (given by the Community of Madrid)
15.00-16.00: First steps in selling on Amazon and closing (given by Amazon)