Promotion actions of the commercial sector
Revitalize and boost commercial activity, encouraging consumption and sales with promotional activities.
Bring the trade to the customer, show the commercial diversity, the quality and the variety of its offer.
The Community of Madrid, aware of the relevance of commerce, made up of a rich and wide offer that ranges from the most traditional to the most innovative commerce, as one of the most relevant productive sectors of the economic fabric, develops a promotional strategy through the Management General of Commerce, Consumption and Services, in collaboration with the different City Councils and Associations of the sector.
Promotional actions such as campaigns, street marketing, prizes and contests, detox actions, exhibitions, promotions at points of sale, tastings, demonstrations, technical seminars, workshops, conferences and professional seminars, including their promotional elements as well as those based on in ICT (microsite, APP, web ...).
Featured Campaigns
Magical Days of the Shops in the Community of Madrid
A campaign to promote retail and local commerce by carrying out actions linked to magic shows in different municipalities of the Community of Madrid, to capture the attention of families and consumers.
A proposal that invites citizens to go out into the streets and enjoy shopping and benefit from the offers of merchants and the suggestive proposals for shows.
What is
Businesses from various municipalities in the region join this initiative with the aim of making themselves known and that the participating public that comes to their establishments has the opportunity to benefit from discounts, offers and promotions.
The campaign is accompanied by a series of free street shows so that the whole family can enjoy and benefit from the advantages of this program to boost commerce.
Calendar and participating municipalities
In 2024 it will be celebrated for the tenth consecutive year, in a first phase, during the months of May, June, July, August, September and October and with the participation of 23 municipalities of the Community of Madrid:
Alcalá de Henares – May 18
Leganés – May 25
Las Rozas – June 1
San Sebastián de los Reyes – June 8
New Seville – June 14
Móstoles – June 15
Villanueva de la Cañada – June 22
Cubas de la Sagra – June 28
Aranjuez – June 29
Collado Villalba – July 6
Moralzarzal – July 12
San Lorenzo de El Escorial – July 20
Colmenar Viejo – July 27
Santa María de la Alameda – August 3
Arroyomolinos – September 7
Rivas Vaciamadrid – September 13
Daganzo from Above – September 14
Valdemoro – September 21
Colmenar del Arroyo – September 28
Arganda del Rey – October 5
Three Songs – October 11
Alcobendas – October 19
Villaviciosa de Odón – October 26
In a second phase, which has the collaboration of the Official Chamber of Commerce, Industry and Services, joins 5 more municipalities:
Miraflores de la Sierra – September 6
The Alamo – September 27
Torrejón de Ardoz – October 26
Navalcarnero – November 2
Brunete – November 9
Check the complete information on the web comerciosmagicos.com
Material promocional
Promotional items with the image of the campaign are distributed among attendees, in the municipalities and on the dates of the celebration.
Organisation
This campaign is an initiative of the Community of Madrid, through the General Directorate of Commerce, Consumption and Services of the Ministry of Economy, Finance and Employment, with the collaboration of the participating City Councils, which join their efforts to boost commercial activity. of the municipalities and give their support to the businesses participating in the initiative.
The activities, shows, the participating shops and their promotions and all the information related to this program
Merchants from participating municipalities register their establishments and offers for free.
Gallery of images from previous editions
Aid for Merchant Associations
Aid to support associations, federations and confederations that carry out their activity in the Community of Madrid, to contribute to the development of promotional activities and projects to digitalize retail trade and services.
CLOSED APPLICATION DEADLINE (FROM JUNE 21 TO JULY 22, 2024, BOTH INCLUSIVE)
Technical assistance in the area of organization, promotion and promotion of commercial activity
The Community supports commercial activity by promoting technical assistance for the professional development of certain sectors.
Through an Agreement, it collaborates with associations of merchants representing priority sectors in which improvement aspects have been detected as a result of the program "Global Diagnosis of the small retail business of the Community".
Specifically, the so-called "Collaboration Agreement for the provision of technical assistance in matters of management, promotion and promotion of commercial activity", has signed with associations in the sectors of retail trade of perishable products, hardware stores, footwear, florists, street vending, bookstores, press, household/appliances, opticians, jewelry, textiles , clothing and fashion. And, as a novelty, in this year 2024, a new representative association of the services sector has been incorporated, according to the new powers assumed by the general directorate of Commerce, Consumption and Services, such as ASTYLCAM, the Association of Dry Cleaners and Laundries in the Community of Madrid.
Small Business Global Diagnostic Program
Within the framework of the Program to Promote the Competitiveness of Small Retail Trade, initiated in 2016, the Global Diagnosis of Small Retail Trade of the Community of Madrid, which has been analyzing over the years the competitive situation of businesses located in those commercial areas and sectors characterized by a greater risk of loss of competitiveness.
Through this program, the Community of Madrid has been providing participating businesses in Madrid with the necessary information about the business management, the adequacy of your business, customer service, sales techniques or the use of new technologies, in other aspects.
In order to participate in the Global Diagnosis of the Small Retail Trade of the Community of Madrid, it is necessary fill in the registration form on the website of the initiative https://diagnosticocomerciomadrid.es
Out of all requests a selection will be made of applications based on objective criteria in accordance with the aims of the programme.
Promotion of Aranjuez commerce
Aranjuez has launched its spring campaign promotion and revitalization of local commerce, on this occasion under the motto "The hidden chest".
This is an initiative focused on Build consumer loyalty and increase awareness of the importance of betting on local commerce and, as a novelty, it incorporates a format entertaining and attractive.
Check the website https://comercioaranjuez.com/ and you will find the trade offer in Aranjuez and how participate in "The hidden chest"